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Research Article

The Importance of Moral Construal: Moral versus Non-Moral Construal Elicits Faster, More Extreme, Universal Evaluations of the Same Actions

  • Jay J. Van Bavel mail,

    jay.vanbavel@nyu.edu

    Affiliation: New York University, New York, New York, United States of America

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  • Dominic J. Packer,

    Affiliation: Lehigh University, Bethlehem, Pennsylvania, United States of America

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  • Ingrid Johnsen Haas,

    Affiliation: Department of Political Science, University of Nebraska-Lincoln, Lincoln, Nebraska, United States of America

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  • William A. Cunningham

    Affiliation: The University of Toronto, The Ohio State University, Toronto, Ontario, Canada

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  • Published: November 28, 2012
  • DOI: 10.1371/journal.pone.0048693

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