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Research Article

Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

  • Edward W. Maibach mail,

    emaibach@gmu.edu

    Affiliation: Center for Climate Change Communication, George Mason University, Fairfax, Virginia, United States of America

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  • Anthony Leiserowitz,

    Affiliation: Yale Project on Climate Change, Yale University, New Haven, Connecticut, United States of America

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  • Connie Roser-Renouf,

    Affiliation: Center for Climate Change Communication, George Mason University, Fairfax, Virginia, United States of America

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  • C. K. Mertz

    Affiliation: Decision Research, Eugene, Oregon, United States of America

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  • Published: March 10, 2011
  • DOI: 10.1371/journal.pone.0017571

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