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Open Access

Peer-reviewed

Research Article

A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs

  • Natalie Jane de Vries,

    Affiliations The Priority Research Centre for Bioinformatics, Biomarker Discovery and Information-Based Medicine, The University of Newcastle, Newcastle, New South Wales, Australia, School of Electrical Engineering and Computer Science, Faculty of Engineering and Built Environment, The University of Newcastle, Newcastle, New South Wales, Australia

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  • Jamie Carlson,

    Affiliation Newcastle Business School, Faculty of Business and Law, The University of Newcastle, Newcastle, New South Wales, Australia

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  • Pablo Moscato

    pablo.moscato@newcastle.edu.au

    Affiliations The Priority Research Centre for Bioinformatics, Biomarker Discovery and Information-Based Medicine, The University of Newcastle, Newcastle, New South Wales, Australia, School of Electrical Engineering and Computer Science, Faculty of Engineering and Built Environment, The University of Newcastle, Newcastle, New South Wales, Australia

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