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Open Access

Peer-reviewed

Research Article

Quantifying Age-Related Differences in Information Processing Behaviors When Viewing Prescription Drug Labels

  • Raghav Prashant Sundar,

    Affiliation School of Packaging, Michigan State University, East Lansing, Michigan, United States of America

    ⨯
  • Mark W. Becker,

    Affiliation Department of Psychology, Michigan State University, East Lansing, Michigan, United States of America

    ⨯
  • Nora M. Bello,

    Affiliation Department of Statistics, Kansas State University, Manhattan, Kansas, United States of America

    ⨯
  • Laura Bix

    bixlaura@msu.edu

    Affiliation School of Packaging, Michigan State University, East Lansing, Michigan, United States of America

    ⨯

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