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Open Access

Peer-reviewed

Research Article

Desire versus Efficacy in Smokers’ Paradoxical Reactions to Pictorial Health Warnings for Cigarettes

  • Daniel Romer ,

    dromer@asc.upenn.edu

    Affiliation Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America

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  • Ellen Peters,

    Affiliation Department of Psychology, Ohio State University, Columbus, Ohio, United States of America

    ⨯
  • Andrew A. Strasser,

    Affiliations Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America, Center for Interdisciplinary Research on Nicotine Addiction, Department of Psychiatry, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America

    ⨯
  • Daniel Langleben

    Affiliations Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America, Center for the Study of Addiction, Department of Psychiatry, University of Pennsylvania, Philadelphia, Pennsylvania, United States of America

    ⨯

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