Research Article

First Is Best

  • Dana R. Carney mail,

    Affiliation: Management of Organizations, University of California, Berkeley, California, United States of America

  • Mahzarin R. Banaji

    Affiliation: Department of Psychology, Harvard University, Cambridge, Massachusetts, United States of America

  • Published: June 27, 2012
  • DOI: 10.1371/journal.pone.0035088

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