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Research Article

Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale

  • Barbara Mintzes mail,

    Barbara Mintzes bmintzes@chspr.ubc.ca

    Affiliation: Department of Anesthesiology, Pharmacology and Therapeutics, University of British Columbia, Vancouver, Canada

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  • Steve Morgan,

    Affiliation: School of Population and Public Health and Centre for Health Services and Policy Research, University of British Columbia, Vancouver, Canada

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  • James M. Wright

    Affiliation: Departments of Anesthesiology, Pharmacology and Therapeutics and Medicine, University of British Columbia, Vancouver, Canada

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  • Published: May 27, 2009
  • DOI: 10.1371/journal.pone.0005699

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