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Research Article

Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly” Coffee

  • Patrik Sörqvist mail,

    patrik.sorqvist@hig.se

    Affiliations: Department of Building, Energy and Environmental Engineering, University of Gävle, Gävle, Sweden, Linnaeus Centre for Research on Hearing and Deafness, Swedish Institute for Disability Research, Linköping University, Linköping, Sweden

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  • Daniel Hedblom,

    Affiliations: Department of Economics, The University of Chicago, Chicago, Illinois, United States of America, Research Institute of Industrial Economics, Stockholm, Sweden

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  • Mattias Holmgren,

    Affiliation: Department of Building, Energy and Environmental Engineering, University of Gävle, Gävle, Sweden

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  • Andreas Haga,

    Affiliation: Department of Building, Energy and Environmental Engineering, University of Gävle, Gävle, Sweden

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  • Linda Langeborg,

    Affiliation: Department of Social Work and Psychology, University of Gävle, Gävle, Sweden

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  • Anatole Nöstl,

    Affiliation: Department of Building, Energy and Environmental Engineering, University of Gävle, Gävle, Sweden

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  • Jonas Kågström

    Affiliation: Department of Business and Economic Studies, University of Gävle, Gävle, Sweden

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  • Published: December 04, 2013
  • DOI: 10.1371/journal.pone.0080719

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