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Research Article

Smokers’ Decision Making: More than Mere Risk Taking

  • Eyal Ert mail,

    eyal.ert@mail.huji.ac.il

    Affiliation: Department of Agricultural Economics and Management, Faculty of Agriculture Food and Environment, The Hebrew University of Jerusalem, Rehovot, Israel

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  • Eldad Yechiam,

    Affiliation: Faculty of Industrial Engineering and Management, Technion, Haifa, Israel

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  • Olga Arshavsky

    Affiliation: Faculty of Industrial Engineering and Management, Technion, Haifa, Israel

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  • Published: July 02, 2013
  • DOI: 10.1371/journal.pone.0068064

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