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Research Article

Quantifying Age-Related Differences in Information Processing Behaviors When Viewing Prescription Drug Labels

  • Raghav Prashant Sundar,

    Affiliation: School of Packaging, Michigan State University, East Lansing, Michigan, United States of America

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  • Mark W. Becker,

    Affiliation: Department of Psychology, Michigan State University, East Lansing, Michigan, United States of America

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  • Nora M. Bello,

    Affiliation: Department of Statistics, Kansas State University, Manhattan, Kansas, United States of America

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  • Laura Bix mail

    bixlaura@msu.edu

    Affiliation: School of Packaging, Michigan State University, East Lansing, Michigan, United States of America

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  • Published: June 14, 2012
  • DOI: 10.1371/journal.pone.0038819

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