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Article Source: A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs
de Vries NJ, Carlson J, Moscato P (2014) A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs. PLOS ONE 9(7): e102768. https://doi.org/10.1371/journal.pone.0102768

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