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Sörqvist P, Hedblom D, Holmgren M, Haga A, Langeborg L, et al. (2013) Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly” Coffee. PLoS ONE 8(12): e80719. doi: 10.1371/journal.pone.0080719

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