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Van Bavel JJ, Packer DJ, Haas IJ, Cunningham WA (2012) The Importance of Moral Construal: Moral versus Non-Moral Construal Elicits Faster, More Extreme, Universal Evaluations of the Same Actions. PLoS ONE 7(11): e48693. doi: 10.1371/journal.pone.0048693

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