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Research Article

Life or Death Decisions: Framing the Call for Help

  • Eileen Y. Chou mail,

    eileen.chou@virginia.edu

    Affiliation: Frank Batten School of Leadership and Public Policy, University of Virginia, Charlottesville, Virginia, United States of America

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  • J. Keith Murnighan

    Affiliation: Kellogg School of Management, Northwestern University, Evanston, Illinois, United States of America

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  • Published: March 06, 2013
  • DOI: 10.1371/journal.pone.0057351

About the Authors

Eileen Y. Chou
Frank Batten School of Leadership and Public Policy, University of Virginia, Charlottesville, Virginia, United States of America
J. Keith Murnighan
Kellogg School of Management, Northwestern University, Evanston, Illinois, United States of America

Corresponding Author

Email: eileen.chou@virginia.edu

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: EYC JKM. Performed the experiments: EYC. Analyzed the data: EYC. Wrote the paper: EYC JKM.