About the Authors

Brian Wansink

foodandbrandlab@cornell.edu

Affiliation Charles S. Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, United States of America

Andrew S. Hanks

Affiliation Department of Applied Economics and Management at Cornell University, Ithaca, New York, United States of America

Competing Interests

Brian Wansink & Andrew Hanks received funding during the analysis stage of “Happier Meals: New Children’s Meals Lead to Fewer Purchased Calories” from September 2012 through December 2012. Brian Wansink became a member of the McDonald’s Advisory Council in January 2012. Bantam Dell – Royalties from the book, Mindless Eating Blue Zones Keynote & Panel Project in Los Angeles: Gave paid lectures on food psychology research conducted over the past 20 years. PKF Consulting: Acted as paid consultant on a project that PKF conducted for the Department of Defense related to improving overall health of military bases. Unilever: Gave paid lectures on food psychology research conducted over the past 20 years. Dr. Wansink is not affiliated with either Mindless Products of Mindless Methods. Both projects were private ventures based upon Dr. Wansink’s prior studies, but he is not connected to them and receives no royalties or payment. The listed possible perceived conflicts of interest do not alter the authors’ adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: BW AH. Performed the experiments: BW AH. Analyzed the data: AH. Contributed reagents/materials/analysis tools: BW. Wrote the paper: AH BW.