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Research Article

How Television Fast Food Marketing Aimed at Children Compares with Adult Advertisements

  • Amy M. Bernhardt,

    Affiliation: Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America

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  • Cara Wilking,

    Affiliation: Public Health Advocacy Institute, Northeastern University School of Law, Boston, Massachusetts, United States of America

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  • Anna M. Adachi-Mejia,

    Affiliations: Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America, Department of Pediatrics, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America

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  • Elaina Bergamini,

    Affiliation: Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America

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  • Jill Marijnissen,

    Affiliation: Developmental Psychopathology, Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands

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  • James D. Sargent mail

    james.d.sargent@dartmouth.edu

    Affiliations: Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America, Department of Pediatrics, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America

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  • Published: August 28, 2013
  • DOI: 10.1371/journal.pone.0072479

About the Authors

Amy M. Bernhardt, Anna M. Adachi-Mejia, Elaina Bergamini, James D. Sargent
Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America
Anna M. Adachi-Mejia, James D. Sargent
Department of Pediatrics, Geisel School of Medicine at Dartmouth, Lebanon, New Hampshire, United States of America
Cara Wilking
Public Health Advocacy Institute, Northeastern University School of Law, Boston, Massachusetts, United States of America
Jill Marijnissen
Developmental Psychopathology, Behavioural Science Institute, Radboud University, Nijmegen, The Netherlands

Corresponding Author

Email: james.d.sargent@dartmouth.edu

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: AMB EB AAM. Performed the experiments: EB AMB JM. Analyzed the data: JDS. Wrote the paper: JDS AMB CW AAM.