About the Authors

Brian Wansink

foodandbrandlab@cornell.edu

Affiliation John S. Dyson Professor of Marketing at the Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, United States of America

David R. Just

Affiliation Associate Professor, Dyson School of Applied Economics and Management at Cornell University, Ithaca, New York, United States of America

Richard W. Patterson

Affiliation Doctoral Candidate in Policy Analysis and Management, Cornell University, Ithaca, New York, United States of America

Laura E. Smith

Affiliation Doctoral Candidate in Nutritional Sciences, Cornell University, Ithaca, New York, United States of America

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: BW DJ RP LS. Performed the experiments: BW DJ RP LS. Analyzed the data: DJ RP. Contributed reagents/materials/analysis tools: BW. Wrote the paper: BW RP DJ LS.