About the Authors
- Samuel A. Swift, Don A. Moore
- Haas School of Business, University of California, Berkeley, California, United States of America
- Zachariah S. Sharek
- CivicScience, Pittsburgh, Pennsylvania, United States of America
- Francesca Gino
- Harvard Business School, Harvard University, Cambridge, Massachusetts, United States of America
The authors have declared that no competing interests exist.
Conceived and designed the experiments: SS DM ZS FG. Performed the experiments: SS ZS. Analyzed the data: SS DM ZS FG. Wrote the paper: SS DM ZS FG.