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Research Article

Smokers’ Decision Making: More than Mere Risk Taking

  • Eyal Ert mail,

    eyal.ert@mail.huji.ac.il

    Affiliation: Department of Agricultural Economics and Management, Faculty of Agriculture Food and Environment, The Hebrew University of Jerusalem, Rehovot, Israel

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  • Eldad Yechiam,

    Affiliation: Faculty of Industrial Engineering and Management, Technion, Haifa, Israel

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  • Olga Arshavsky

    Affiliation: Faculty of Industrial Engineering and Management, Technion, Haifa, Israel

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  • Published: July 02, 2013
  • DOI: 10.1371/journal.pone.0068064

About the Authors

Eyal Ert
Department of Agricultural Economics and Management, Faculty of Agriculture Food and Environment, The Hebrew University of Jerusalem, Rehovot, Israel
Eldad Yechiam, Olga Arshavsky
Faculty of Industrial Engineering and Management, Technion, Haifa, Israel

Corresponding Author

Email: eyal.ert@mail.huji.ac.il

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: EE EY OA. Performed the experiments: EE EY OA. Analyzed the data: EE EY OA. Wrote the paper: EE EY OA.