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Research Article

How Does Fiction Reading Influence Empathy? An Experimental Investigation on the Role of Emotional Transportation

  • P. Matthijs Bal mail,

    p.m.bal@vu.nl

    Affiliation: Department of Management & Organization, VU University Amsterdam, Amsterdam, The Netherlands

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  • Martijn Veltkamp

    Affiliation: FrieslandCampina, Deventer, The Netherlands

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  • Published: January 30, 2013
  • DOI: 10.1371/journal.pone.0055341

About the Authors

P. Matthijs Bal
Department of Management & Organization, VU University Amsterdam, Amsterdam, The Netherlands
Martijn Veltkamp
FrieslandCampina, Deventer, The Netherlands

Corresponding Author

Email: p.m.bal@vu.nl

Competing Interests

Martijn Veltkamp is employed by FrieslandCampina. There are no patents, products in development or marketed products to declare. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials, as detailed online in the guide for authors.

Author Contributions

Conceived and designed the experiments: PMB MV. Performed the experiments: PMB MV. Analyzed the data: PMB. Contributed reagents/materials/analysis tools: PMB MV. Wrote the paper: PMB MV.