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Research Article

Impact of Tobacco-Related Health Warning Labels across Socioeconomic, Race and Ethnic Groups: Results from a Randomized Web-Based Experiment

  • Jennifer Cantrell mail,

    jcantrell@legacyforhealth.org

    Affiliation: Department of Research and Evaluation, Legacy Foundation, Washington, D.C., United States of America

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  • Donna M. Vallone,

    Affiliation: Department of Research and Evaluation, Legacy Foundation, Washington, D.C., United States of America

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  • James F. Thrasher,

    Affiliation: Department of Health Promotion, Education and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina, United States of America

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  • Rebekah H. Nagler,

    Affiliation: Department of Society, Human Development, and Health, Harvard School of Public Health, Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America

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  • Shari P. Feirman,

    Affiliation: Department of Research and Evaluation, Legacy Foundation, Washington, D.C., United States of America

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  • Larry R. Muenz,

    Affiliation: Larry R. Muenz & Associates, Gaithersburg, Maryland, United States of America

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  • David Y. He,

    Affiliation: Larry R. Muenz & Associates, Gaithersburg, Maryland, United States of America

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  • Kasisomayajula Viswanath

    Affiliation: Department of Society, Human Development, and Health, Harvard School of Public Health, Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America

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  • Published: January 14, 2013
  • DOI: 10.1371/journal.pone.0052206

About the Authors

Jennifer Cantrell, Donna M. Vallone, Shari P. Feirman
Department of Research and Evaluation, Legacy Foundation, Washington, D.C., United States of America
James F. Thrasher
Department of Health Promotion, Education and Behavior, Arnold School of Public Health, University of South Carolina, Columbia, South Carolina, United States of America
Rebekah H. Nagler, Kasisomayajula Viswanath
Department of Society, Human Development, and Health, Harvard School of Public Health, Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, Massachusetts, United States of America
Larry R. Muenz, David Y. He
Larry R. Muenz & Associates, Gaithersburg, Maryland, United States of America

Corresponding Author

Email: jcantrell@legacyforhealth.org

Competing Interests

The authors have declared that no competing interests exist. JC, DV and SF are employed by American Legacy Foundation. LM and DH are employed by Larry R. Muenz & Associates. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: JC DV JT RN KV. Analyzed the data: JC DV JT KV LM DH. Contributed reagents/materials/analysis tools: JC DV JT RN KV LM. Wrote the paper: JC DV JT RN KV SF.