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Research Article

The Importance of Moral Construal: Moral versus Non-Moral Construal Elicits Faster, More Extreme, Universal Evaluations of the Same Actions

  • Jay J. Van Bavel mail,

    jay.vanbavel@nyu.edu

    Affiliation: New York University, New York, New York, United States of America

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  • Dominic J. Packer,

    Affiliation: Lehigh University, Bethlehem, Pennsylvania, United States of America

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  • Ingrid Johnsen Haas,

    Affiliation: Department of Political Science, University of Nebraska-Lincoln, Lincoln, Nebraska, United States of America

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  • William A. Cunningham

    Affiliation: The University of Toronto, The Ohio State University, Toronto, Ontario, Canada

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  • Published: November 28, 2012
  • DOI: 10.1371/journal.pone.0048693

About the Authors

Jay J. Van Bavel
New York University, New York, New York, United States of America
Dominic J. Packer
Lehigh University, Bethlehem, Pennsylvania, United States of America
Ingrid Johnsen Haas
Department of Political Science, University of Nebraska-Lincoln, Lincoln, Nebraska, United States of America
William A. Cunningham
The University of Toronto, The Ohio State University, Toronto, Ontario, Canada

Corresponding Author

Email: jay.vanbavel@nyu.edu

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: JV DP IH WC. Performed the experiments: JV DP. Analyzed the data: JV DP. Wrote the paper: JV DP IH WC.