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Research Article

The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

  • Hiroshi Nittono mail,

    nittono@hiroshima-u.ac.jp

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

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  • Michiko Fukushima,

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

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  • Akihiro Yano,

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Hiroki Moriya

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Published: September 26, 2012
  • DOI: 10.1371/journal.pone.0046362

About the Authors

Hiroshi Nittono, Michiko Fukushima, Akihiro Yano, Hiroki Moriya
Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

Corresponding Author

Email: nittono@hiroshima-u.ac.jp

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: HN MF AY HM. Performed the experiments: MF AY HM. Analyzed the data: HN MF AY HM. Wrote the paper: HN. Organized the research project: HN.