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Research Article

When Less Is More: Evolutionary Origins of the Affect Heuristic

  • Jerald D. Kralik mail,

    Jerald.D.Kralik@Dartmouth.edu

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Eric R. Xu,

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Emily J. Knight,

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Sara A. Khan,

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • William J. Levine

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Published: October 03, 2012
  • DOI: 10.1371/journal.pone.0046240

About the Authors

Jerald D. Kralik, Eric R. Xu, Emily J. Knight, Sara A. Khan, William J. Levine
Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

Corresponding Author

Email: Jerald.D.Kralik@Dartmouth.edu

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: JDK ERX EJK. Performed the experiments: ERX EJK SAK WJL. Analyzed the data: JDK ERX EJK SAK WJL. Wrote the paper: JDK ERX EJK SAK WJL.