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Research Article

Lifting the Veil of Morality: Choice Blindness and Attitude Reversals on a Self-Transforming Survey

  • Lars Hall,

    Affiliation: Lund University Cognitive Science, Lund University, Lund, Sweden

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  • Petter Johansson mail,

    petter.johansson@lucs.lu.se

    Affiliations: Lund University Cognitive Science, Lund University, Lund, Sweden, Swedish Collegium for Advanced Study, Uppsala University, Uppsala, Sweden

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  • Thomas Strandberg

    Affiliation: Lund University Cognitive Science, Lund University, Lund, Sweden

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  • Published: September 19, 2012
  • DOI: 10.1371/journal.pone.0045457

About the Authors

Lars Hall, Petter Johansson, Thomas Strandberg
Lund University Cognitive Science, Lund University, Lund, Sweden
Petter Johansson
Swedish Collegium for Advanced Study, Uppsala University, Uppsala, Sweden

Corresponding Author

Email: petter.johansson@lucs.lu.se

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: LH PJ TS. Performed the experiments: LH PJ TS. Analyzed the data: LH PJ. Wrote the paper: LH PJ.