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Research Article

Eco-Label Conveys Reliable Information on Fish Stock Health to Seafood Consumers

  • Nicolás L. Gutiérrez mail,

    nicolas.gutierrez@msc.org

    Affiliation: Marine Stewardship Council, London, United Kingdom

    X
  • Sarah R. Valencia,

    Affiliation: Bren School of Environmental Science and Management, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • Trevor A. Branch,

    Affiliation: School of Aquatic and Fishery Sciences, University of Washington, Seattle, Washington, United States of America

    X
  • David J. Agnew,

    Affiliation: Marine Stewardship Council, London, United Kingdom

    X
  • Julia K. Baum,

    Affiliation: Department of Biology, University of Victoria, Victoria, British Columbia, Canada

    X
  • Patricia L. Bianchi,

    Affiliation: Marine Stewardship Council, London, United Kingdom

    X
  • Jorge Cornejo-Donoso,

    Affiliations: Interdepartmental Graduate Program in Marine Science, Marine Science Institute, University of California Santa Barbara, Santa Barbara, California, United States of America, Universidad Austral de Chile, Centro Trapananda, Coyhaique, Chile

    X
  • Christopher Costello,

    Affiliation: Bren School of Environmental Science and Management, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • Omar Defeo,

    Affiliation: UNDECIMAR, Facultad de Ciencias, Montevideo, Uruguay

    X
  • Timothy E. Essington,

    Affiliation: School of Aquatic and Fishery Sciences, University of Washington, Seattle, Washington, United States of America

    X
  • Ray Hilborn,

    Affiliation: School of Aquatic and Fishery Sciences, University of Washington, Seattle, Washington, United States of America

    X
  • Daniel D. Hoggarth,

    Affiliation: Marine Stewardship Council, London, United Kingdom

    X
  • Ashley E. Larsen,

    Affiliation: Department of Ecology, Evolution and Marine Biology, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • Chris Ninnes,

    Affiliation: Marine Stewardship Council, London, United Kingdom

    X
  • Keith Sainsbury,

    Affiliation: University of Tasmania, Tasmanian Aquaculture & Fisheries Inst, Taroona, Tasmania, Australia

    X
  • Rebecca L. Selden,

    Affiliation: Department of Ecology, Evolution and Marine Biology, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • Seeta Sistla,

    Affiliation: Department of Ecology, Evolution and Marine Biology, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • Anthony D. M. Smith,

    Affiliation: Commonwealth Scientific and Industrial Research Organization, Wealth from Oceans Flagship, Hobart, Tasmania, Australia

    X
  • Amanda Stern-Pirlot,

    Affiliation: Marine Stewardship Council, London, United Kingdom

    X
  • Sarah J. Teck,

    Affiliation: Department of Ecology, Evolution and Marine Biology, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • James T. Thorson,

    Affiliation: School of Aquatic and Fishery Sciences, University of Washington, Seattle, Washington, United States of America

    X
  • Nicholas E. Williams

    Affiliation: Department of Anthropology, University of California Santa Barbara, Santa Barbara, California, United States of America

    X
  • Published: August 21, 2012
  • DOI: 10.1371/journal.pone.0043765

About the Authors

Nicolás L. Gutiérrez, David J. Agnew, Patricia L. Bianchi, Daniel D. Hoggarth, Chris Ninnes, Amanda Stern-Pirlot
Marine Stewardship Council, London, United Kingdom
Sarah R. Valencia, Christopher Costello
Bren School of Environmental Science and Management, University of California Santa Barbara, Santa Barbara, California, United States of America
Trevor A. Branch, Timothy E. Essington, Ray Hilborn, James T. Thorson
School of Aquatic and Fishery Sciences, University of Washington, Seattle, Washington, United States of America
Julia K. Baum
Department of Biology, University of Victoria, Victoria, British Columbia, Canada
Jorge Cornejo-Donoso
Interdepartmental Graduate Program in Marine Science, Marine Science Institute, University of California Santa Barbara, Santa Barbara, California, United States of America
Jorge Cornejo-Donoso
Universidad Austral de Chile, Centro Trapananda, Coyhaique, Chile
Omar Defeo
UNDECIMAR, Facultad de Ciencias, Montevideo, Uruguay
Ashley E. Larsen, Rebecca L. Selden, Seeta Sistla, Sarah J. Teck
Department of Ecology, Evolution and Marine Biology, University of California Santa Barbara, Santa Barbara, California, United States of America
Keith Sainsbury
University of Tasmania, Tasmanian Aquaculture & Fisheries Inst, Taroona, Tasmania, Australia
Anthony D. M. Smith
Commonwealth Scientific and Industrial Research Organization, Wealth from Oceans Flagship, Hobart, Tasmania, Australia
Nicholas E. Williams
Department of Anthropology, University of California Santa Barbara, Santa Barbara, California, United States of America

Corresponding Author

Email: nicolas.gutierrez@msc.org

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: NLG SRV TAB. Analyzed the data: NLG SRV. Wrote the paper: NLG SRV. Discussed the results and contributed to the manuscript: NLG SRV TAB DJA JKB PLB JCD CC OD TEE RH DDH AEL CN KS RLS SS ADMS ASP SJT JTT NEW.