About the Authors
- Kevin M. Kniffin, Brian Wansink
- Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, United States of America
The authors have declared that no competing interests exist.
Conceived and designed the experiments: KMK BW. Performed the experiments: KMK. Analyzed the data: KMK BW. Contributed reagents/materials/analysis tools: KMK BW. Wrote the paper: KMK BW.