About the Authors
- Raghav Prashant Sundar
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Affiliation School of Packaging, Michigan State University, East Lansing, Michigan, United States of America
- Mark W. Becker
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Affiliation Department of Psychology, Michigan State University, East Lansing, Michigan, United States of America
- Nora M. Bello
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Affiliation Department of Statistics, Kansas State University, Manhattan, Kansas, United States of America
- Laura Bix
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* E-mail: bixlaura@msu.edu
Affiliation School of Packaging, Michigan State University, East Lansing, Michigan, United States of America
Competing Interests
The authors have the following conflicts: Corresponding author, Dr. Bix, has had research previously funded by companies that manufacture prescription drugs. Specifically: Abbott Laboratories In kind donations have been received from Pfizer. Dr. Bix has also served as an expert witness (plaintiff) in trials involving prescription drug labeling in a case involving McNeil. None of these relations alter our adherence to all the PLoS ONE policies on sharing data and materials.
Author Contributions
Conceived and designed the experiments: RPS LB NMB. Performed the experiments: RPS. Analyzed the data: RPS LB NMB MWB. Wrote the paper: RPS LB NMB MWB.