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Research Article

Quantifying Age-Related Differences in Information Processing Behaviors When Viewing Prescription Drug Labels

  • Raghav Prashant Sundar,

    Affiliation: School of Packaging, Michigan State University, East Lansing, Michigan, United States of America

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  • Mark W. Becker,

    Affiliation: Department of Psychology, Michigan State University, East Lansing, Michigan, United States of America

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  • Nora M. Bello,

    Affiliation: Department of Statistics, Kansas State University, Manhattan, Kansas, United States of America

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  • Laura Bix mail

    bixlaura@msu.edu

    Affiliation: School of Packaging, Michigan State University, East Lansing, Michigan, United States of America

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  • Published: June 14, 2012
  • DOI: 10.1371/journal.pone.0038819

About the Authors

Raghav Prashant Sundar, Laura Bix
School of Packaging, Michigan State University, East Lansing, Michigan, United States of America
Mark W. Becker
Department of Psychology, Michigan State University, East Lansing, Michigan, United States of America
Nora M. Bello
Department of Statistics, Kansas State University, Manhattan, Kansas, United States of America

Corresponding Author

Email: bixlaura@msu.edu

Competing Interests

The authors have the following conflicts: Corresponding author, Dr. Bix, has had research previously funded by companies that manufacture prescription drugs. Specifically: Abbott Laboratories In kind donations have been received from Pfizer. Dr. Bix has also served as an expert witness (plaintiff) in trials involving prescription drug labeling in a case involving McNeil. None of these relations alter our adherence to all the PLoS ONE policies on sharing data and materials.

Author Contributions

Conceived and designed the experiments: RPS LB NMB. Performed the experiments: RPS. Analyzed the data: RPS LB NMB MWB. Wrote the paper: RPS LB NMB MWB.