About the Authors
- Siddharth Suri
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* E-mail: suri@yahoo-inc.com (SS); djw@yahoo-inc.com (DJW)
Affiliation Microeconomics and Social Systems, Yahoo! Research, New York, New York, United States of America
- Duncan J. Watts
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* E-mail: suri@yahoo-inc.com (SS); djw@yahoo-inc.com (DJW)
Affiliation Microeconomics and Social Systems, Yahoo! Research, New York, New York, United States of America
Competing Interests
The authors have read the journal's policy and have the following conflicts: the authors are employees of Yahoo! Inc., which supported the research. This does not alter the authors' adherence to all the PLoS ONE policies on sharing data and materials.
Author Contributions
Conceived and designed the experiments: DJW SS. Performed the experiments: SS. Analyzed the data: SS. Contributed reagents/materials/analysis tools: DJW SS. Wrote the paper: DJW SS.