About the Authors
- Barbara Mintzes
- Department of Anesthesiology, Pharmacology and Therapeutics, University of British Columbia, Vancouver, Canada
- Steve Morgan
- School of Population and Public Health and Centre for Health Services and Policy Research, University of British Columbia, Vancouver, Canada
- James M. Wright
- Departments of Anesthesiology, Pharmacology and Therapeutics and Medicine, University of British Columbia, Vancouver, Canada
Dr. Mintzes has acted as a consultant for the Canadian government in a legal case on direct-to-consumer advertising (DTCA) in which a media company, CanWest, is challenging the federal prohibition of DTCA.
Conceived and designed the experiments: BM JMW. Analyzed the data: BM SM. Wrote the paper: BM SM JMW.