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Research Article

Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale

  • Barbara Mintzes mail,

    Barbara Mintzes bmintzes@chspr.ubc.ca

    Affiliation: Department of Anesthesiology, Pharmacology and Therapeutics, University of British Columbia, Vancouver, Canada

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  • Steve Morgan,

    Affiliation: School of Population and Public Health and Centre for Health Services and Policy Research, University of British Columbia, Vancouver, Canada

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  • James M. Wright

    Affiliation: Departments of Anesthesiology, Pharmacology and Therapeutics and Medicine, University of British Columbia, Vancouver, Canada

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  • Published: May 27, 2009
  • DOI: 10.1371/journal.pone.0005699

About the Authors

Barbara Mintzes
Department of Anesthesiology, Pharmacology and Therapeutics, University of British Columbia, Vancouver, Canada
Steve Morgan
School of Population and Public Health and Centre for Health Services and Policy Research, University of British Columbia, Vancouver, Canada
James M. Wright
Departments of Anesthesiology, Pharmacology and Therapeutics and Medicine, University of British Columbia, Vancouver, Canada

Corresponding Author

Email: Barbara Mintzes bmintzes@chspr.ubc.ca

Competing Interests

Dr. Mintzes has acted as a consultant for the Canadian government in a legal case on direct-to-consumer advertising (DTCA) in which a media company, CanWest, is challenging the federal prohibition of DTCA.

Author Contributions

Conceived and designed the experiments: BM JMW. Analyzed the data: BM SM. Wrote the paper: BM SM JMW.