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Open Access

Peer-reviewed

Research Article

Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes

  • Frédéric Basso ,

    olivier.oullier@univ-amu.fr

    Affiliations Psychology@LSE, London School of Economics and Political Science, St Clements Building, London, United Kingdom, Graduate School of Management, University Rennes 1 & Center for Research in Economics and Management, UMR CNRS 6211, Rennes, France, Aix Marseille Université, CNRS, LPC UMR 7290, Cognitive Psychology Laboratory, Fédération de Recherche 3C, FR 3512, Case D, Marseille, France

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  • Philippe Robert-Demontrond,

    Affiliation Graduate School of Management, University Rennes 1 & Center for Research in Economics and Management, UMR CNRS 6211, Rennes, France

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  • Maryvonne Hayek,

    Affiliation Poison Control Centre, Hôpital Salvator, Marseille, France

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  • Jean-Luc Anton,

    Affiliation Centre d’IRM Fonctionnelle Cérébrale, Institut de Neurosciences de la Timone, UMR 7289, Aix-Marseille Université, CNRS, Marseille, France

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  • Bruno Nazarian,

    Affiliation Centre d’IRM Fonctionnelle Cérébrale, Institut de Neurosciences de la Timone, UMR 7289, Aix-Marseille Université, CNRS, Marseille, France

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  • Muriel Roth,

    Affiliation Centre d’IRM Fonctionnelle Cérébrale, Institut de Neurosciences de la Timone, UMR 7289, Aix-Marseille Université, CNRS, Marseille, France

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  • Olivier Oullier

    olivier.oullier@univ-amu.fr

    Affiliation Aix Marseille Université, CNRS, LPC UMR 7290, Cognitive Psychology Laboratory, Fédération de Recherche 3C, FR 3512, Case D, Marseille, France

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