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Open Access

Peer-reviewed

Research Article

Use of “Entertainment” Chimpanzees in Commercials Distorts Public Perception Regarding Their Conservation Status

  • Kara K. Schroepfer ,

    k.schroepfer@duke.edu

    Affiliation Department of Evolutionary Anthropology, Duke University, Durham, North Carolina, United States of America

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  • Alexandra G. Rosati,

    Affiliations Department of Evolutionary Anthropology, Duke University, Durham, North Carolina, United States of America, Center for Cognitive Neuroscience, Duke University, Durham, North Carolina, United States of America

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  • Tanya Chartrand,

    Affiliations Fuqua School of Business, Duke University, Durham, North Carolina, United States of America, Department of Psychology and Neuroscience, Duke University, Durham, North Carolina, United States of America

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  • Brian Hare

    Affiliations Department of Evolutionary Anthropology, Duke University, Durham, North Carolina, United States of America, Center for Cognitive Neuroscience, Duke University, Durham, North Carolina, United States of America

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