It's the Recipient That Counts: Spending Money on Strong Social Ties Leads to Greater Happiness than Spending on Weak Social Ties

• Lara B. Aknin ,

  * E-mail: laknin@psych.ubc.ca

  Affiliation Department of Psychology, University of British Columbia, Vancouver, British Columbia, Canada

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• Gillian M. Sandstrom,

  Affiliation Department of Psychology, University of British Columbia, Vancouver, British Columbia, Canada

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• Elizabeth W. Dunn,

  Affiliation Department of Psychology, University of British Columbia, Vancouver, British Columbia, Canada

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• Michael I. Norton

  Affiliation Marketing Unit, Harvard Business School, Boston, Massachusetts, United States of America

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