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Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos
- Charlotte Muscarella,
- Gigliola Brintazzoli,
- Sarah Gordts,
- Eric Soetens,
- Eva Van den Bussche
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- Published: May 2, 2013
- https://doi.org/10.1371/journal.pone.0057738