Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos

Charlotte Muscarella; Gigliola Brintazzoli; Sarah Gordts; Eric Soetens; Eva Van den Bussche

doi:10.1371/journal.pone.0057738

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Open Access

Peer-reviewed

Research Article

Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos

Charlotte Muscarella ,

Contributed equally to this work with: Charlotte Muscarella, Gigliola Brintazzoli

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium
⨯
Gigliola Brintazzoli ,

Contributed equally to this work with: Charlotte Muscarella, Gigliola Brintazzoli

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium
⨯
Sarah Gordts,

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium
⨯
Eric Soetens,

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium
⨯
Eva Van den Bussche

* E-mail: Eva.Van.den.Bussche@vub.ac.be

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium
⨯

Short- and Long-Term Effects of Conscious, Minimally Conscious and Unconscious Brand Logos

Charlotte Muscarella,
Gigliola Brintazzoli,
Sarah Gordts,
Eric Soetens,
Eva Van den Bussche

Published: May 2, 2013
https://doi.org/10.1371/journal.pone.0057738

About the Authors

Charlotte Muscarella

Contributed equally to this work with: Charlotte Muscarella, Gigliola Brintazzoli

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium

Gigliola Brintazzoli

Contributed equally to this work with: Charlotte Muscarella, Gigliola Brintazzoli

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium

Sarah Gordts

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium

Eric Soetens

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium

Eva Van den Bussche

* E-mail: Eva.Van.den.Bussche@vub.ac.be

Affiliation Department of Psychology, Vrije Universiteit Brussel, Brussels, Belgium

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: CM GB SG ES EVDB. Performed the experiments: CM GB. Analyzed the data: CM GB EVDB. Wrote the paper: CM GB SG ES EVDB.

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Priming (psychology)
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Consciousness
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Advertising
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Behavior
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Access to consciousness
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Human learning
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