About the Authors
- Paul Montgomery
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* E-mail: paul.montgomery@spi.ox.ac.uk
Affiliation Centre for Evidence Based Intervention, University of Oxford, Oxford, Oxfordshire, United Kingdom
- Caitlin R. Ryus
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Affiliation Said Business School, University of Oxford, Oxford, Oxfordshire, United Kingdom
- Catherine S. Dolan
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Affiliation Said Business School, University of Oxford, Oxford, Oxfordshire, United Kingdom
- Sue Dopson
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Affiliation Said Business School, University of Oxford, Oxford, Oxfordshire, United Kingdom
- Linda M. Scott
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Affiliation Said Business School, University of Oxford, Oxford, Oxfordshire, United Kingdom
Competing Interests
The authors have read the journal's policy and have the following conflicts: pads were supplied by Proctor and Gamble. This does not alter the authors' adherence to all the PLOS ONE policies on sharing data and materials.
Author Contributions
Conceived and designed the experiments: PM CRR LMS CD SD. Performed the experiments: PM CRR LMS CD SD. Analyzed the data: PM CRR. Contributed reagents/materials/analysis tools: PM CRR. Wrote the paper: PM CRR. Commented on the paper: CD SD LMS.