About the Authors

Kevin M. Kniffin

kmk276@cornell.edu

Affiliation Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, United States of America

Brian Wansink

Affiliation Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, United States of America

Competing Interests

The authors have declared that no competing interests exist.

Author Contributions

Conceived and designed the experiments: KMK BW. Performed the experiments: KMK. Analyzed the data: KMK BW. Contributed reagents/materials/analysis tools: KMK BW. Wrote the paper: KMK BW.