About the Authors

Elizabeth Wager

liz@sideview.demon.co.uk

Affiliation Sideview, Princes Risborough, Buckinghamshire, United Kingdom

Rahul Mhaskar

Affiliation Center for Evidence-based Medicine and Health Outcomes Research, University of South Florida, Tampa, Florida, United States of America

Stephanie Warburton

Affiliation Center for Evidence-based Medicine and Health Outcomes Research, University of South Florida, Tampa, Florida, United States of America

Benjamin Djulbegovic

Affiliations Center for Evidence-based Medicine and Health Outcomes Research, University of South Florida, Tampa, Florida, United States of America, H. Lee Moffitt Cancer Center & Research Institute, Tampa, Florida, United States of America

Competing Interests

EW is a freelance trainer and publications consultant who advises pharmaceutical companies on publication strategy; she also trains and advises journal editors and publishers. BD is Professor of Medicine and Oncology whose research has been funded both by public funding (NIH) and industry. SW and RM declare no competing interests. This does not alter the authors' adherence to all the PLoS One policies on sharing data.

Author Contributions

Conceived and designed the experiments: EW BD. Performed the experiments: EW RM SW BD. Analyzed the data: RM BD. Wrote the paper: EW BD. Reviewed the paper: RM.