About the Authors

Barbara Mintzes

Barbara Mintzes bmintzes@chspr.ubc.ca

Affiliation Department of Anesthesiology, Pharmacology and Therapeutics, University of British Columbia, Vancouver, Canada

Steve Morgan

Affiliation School of Population and Public Health and Centre for Health Services and Policy Research, University of British Columbia, Vancouver, Canada

James M. Wright

Affiliation Departments of Anesthesiology, Pharmacology and Therapeutics and Medicine, University of British Columbia, Vancouver, Canada

Competing Interests

Dr. Mintzes has acted as a consultant for the Canadian government in a legal case on direct-to-consumer advertising (DTCA) in which a media company, CanWest, is challenging the federal prohibition of DTCA.

Author Contributions

Conceived and designed the experiments: BM JMW. Analyzed the data: BM SM. Wrote the paper: BM SM JMW.