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Research Article

The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

  • Hiroshi Nittono mail,

    nittono@hiroshima-u.ac.jp

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Michiko Fukushima,

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Akihiro Yano,

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Hiroki Moriya

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Published: September 26, 2012
  • DOI: 10.1371/journal.pone.0046362

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Media Coverage of this Article

Posted by PLoS_ONE_Group on 22 Jul 2013 at 16:44 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: CNBC
Title: “Validated! Watching Cute Cat Videos Boosts Productivity”
http://www.cnbc.com/id/49...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff