Research Article

Life or Death Decisions: Framing the Call for Help

  • Eileen Y. Chou mail,

    Affiliation: Frank Batten School of Leadership and Public Policy, University of Virginia, Charlottesville, Virginia, United States of America

  • J. Keith Murnighan

    Affiliation: Kellogg School of Management, Northwestern University, Evanston, Illinois, United States of America

  • Published: March 06, 2013
  • DOI: 10.1371/journal.pone.0057351

Reader Comments (1)

Post a new comment on this article

Media Coverage of This Article

Posted by PLoS_ONE_Group on 09 Mar 2013 at 00:28 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: Eureka Alert
Title: “'Prevent death' message more effective than 'save life' in blood donation campaigns”

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff