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Research Article

The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

  • Hiroshi Nittono mail,

    nittono@hiroshima-u.ac.jp

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Michiko Fukushima,

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Akihiro Yano,

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Hiroki Moriya

    Affiliation: Graduate School of Integrated Arts and Sciences, Hiroshima University, Higashi-Hiroshima, Hiroshima, Japan

    X
  • Published: September 26, 2012
  • DOI: 10.1371/journal.pone.0046362

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Media Coverage of This Article

Posted by PLoS_ONE_Group on 05 Oct 2012 at 20:10 GMT

The following articles represent some of the media coverage that has occurred for this paper:

Publication: The Independent Florida Alligator
Title: “Cuteness could increase focus - The Independent Florida Alligator: Campus”
http://www.alligator.org/...

Publication: Macleans On Campus
Title: “What students are talking about today (October 3 edition) - Macleans On Campus”
http://oncampus.macleans....

Publication: kookie.fr
Title: “Des images de chiots et/ou de châtons pour être plus concentré ? | kOOkie News”
http://www.kookie.fr/2012...

Publication: Daily Geek Show
Title: “C’est prouvé : regarder des photos d’animaux trop mignons aide à se concentrer | Daily Geek Show”
http://dailygeekshow.com/...

Publication: Continental News
Title: “Chatons et concentration, un lien possible !”
http://www.continentalnew...

Publication: Atlantico.fr
Title: “Regardez des photos de chatons et chiots, elles aident à se concentrer ! | Atlantico”
http://www.atlantico.fr/a...

Publication: TFI News
Title: “Regarder des chatons, c'est bon pour la concentration ! - Insolite - TF1 News”
http://lci.tf1.fr/insolit...

Publication: Government Executive
Title: “Science: Watching Animal Videos Could Make You a Better Employee - Promising Practices - Management - GovExec.com”
http://www.govexec.com/ex...

Publication: Care2
Title: “24 Adorable Baby Animal Photos to Increase Your Productivity... with Science! | Care2 Healthy Living”
http://www.care2.com/gree...

Publication: The Japan Times
Title: “Cute images 'help boost concentration' | The Japan Times Online”
http://www.japantimes.co....

Publication: ZME Science
Title: “Viewing photos of cute animals at work boosts productivity, Japanese study says”
http://www.zmescience.com...

Publication: Forbes
Title: “The Hello Kitty Effect: Viewing Cute Pictures Can Improve Job Performance - Forbes”
http://www.forbes.com/sit...

Publication: Wired
Title: “Looking at Cute Images May Improve Concentration | Wired Science | Wired.com”
http://www.wired.com/wire...

Publication: Beaumont enterprise
Title: “Study: Cute animal photos improve concentration - Hot Topics - Beaumont Enterprise”
http://blog.beaumontenter...

Publication: Huffington Post UK
Title: “40 Pictures Of Cute Animals To Help You Concentrate”
http://www.huffingtonpost...

Publication: Farming show
Title: “Looking at cute pictures can help concentration - Latest International News - Get in Behind The Farming Show”
http://www.farmingshow.co...

Publication: News Channel 5
Title: “Baby Animal Pictures May Boost Focus At Work - NewsChannel5.com | Nashville News, Weather & Sports”
http://www.newschannel5.c...

Publication: CBS Atlanta
Title: “Baby Animal Photos May Boost Work Focus - CBS Atlanta”
http://atlanta.cbslocal.c...

Publication: Yahoo! News
Title: “The cute cat photos in this article are scientifically proven to improve concentration | Technology News Blog - Yahoo! News”
http://news.yahoo.com/blo...

Publication: twirlit
Title: “Looking at Baby Animals Improves Productivity (PHOTOS OF BABY ANIMALS) | Twirlit”
http://www.twirlit.com/20...

Publication: The Atlantic Wire
Title: “Looking at Adorable Baby Animals Improves Productivity - National - The Atlantic Wire”
http://www.theatlanticwir...

Publication: RGJ.com
Title: “Researchers say looking at baby animal photos increases productivity | Mostly Dogs”
http://blogs.rgj.com/most...

Publication: The New Age
Title: “Cute animal pictures increase your productivity: study | The New Age Online”
http://www.thenewage.co.z...

Publication: SF Gate
Title: “Study: Cute animal photos improve concentration | Hot Topics | an SFGate.com blog”
http://blog.sfgate.com/ho...

Publication: Times of India
Title: “Why people in office should watch kitten videos - Times Of India”
http://articles.timesofin...

Publication: Philly Burbs
Title: “Study shows cute animal photos could help productivity - phillyburbs.com: Pets”
http://www.phillyburbs.co...

Publication: Cosmopolitan
Title: “Cute Photos Help You Focus - How to Focus - Cosmopolitan”
http://www.cosmopolitan.c...

Publication: Shiny Shiny
Title: “YES WORLD: Study proves that cat videos make you a better person (maybe) : Shiny Shiny”
http://www.shinyshiny.tv/...

Publication: CBS Atlanta
Title: “Study: Pictures of Adorable Babies, Animals Improve Concentration « CBS Atlanta”
http://atlanta.cbslocal.c...

Publication: Forbes
Title: “Cute Kittens Can Save America - Forbes”
http://www.forbes.com/sit...

Publication: am New York
Title: “Cute animals are actually good for you: Study”
http://www.amny.com/urban...

Publication: Wired.co.uk
Title: “Exposure to cute images may improve concentration (Wired UK)”
http://www.wired.co.uk/ne...

Publication: CBC News
Title: “Looking at photos of baby animals improves productivity, study finds - Your Community”
http://www.cbc.ca/news/yo...

Publication: LA Times
Title: “This cute animal photo just made you a better worker - latimes.com”
http://www.latimes.com/bu...

Publication: Fox News
Title: “Study shows pictures of cute animals can help improve concentration | Fox News”
http://www.foxnews.com/he...

Publication: CBS DFW
Title: “Baby Animal Photos May Boost Focus At Work - CBS Dallas / Fort Worth”
http://dfw.cbslocal.com/2...

Publication: Tecca
Title: “The cute cat photos in this article are scientifically proven to improve concentration | Tecca”
http://www.tecca.com/news...

Publication: CityTownInfo
Title: “Finding it Difficult to Focus at Work? Try Looking at Cute Baby Animal Images”
http://www.citytowninfo.c...

Publication: PayScale.com
Title: “Looking at Cute Animal Pictures Makes You More Productive, Say Awesome Researchers - The Salary Reporter”
http://blogs.payscale.com...

Publication: The Mary Sue
Title: “FACT: Looking At Cute Animals Helps You Work | The Mary Sue”
http://www.themarysue.com...

Publication: The Atlantic
Title: “Why Cute Kitten Pictures Really Do Make You More Productive at Work—in 1 Graph - Derek Thompson - The Atlantic”
http://www.theatlantic.co...

Publication: Huffington Post
Title: “Looking At Cute Animal Pictures At Work Can Make You More Productive, Study Claims”
http://www.huffingtonpost...

Publication: io9
Title: “Study of the Decade: Looking at Photos of Cute Animals Linked to Increased Work Performance”
http://io9.com/5947360/st...

Publication: Examiner.com
Title: “Study: Puppies and kittens make workers more productive - National Strange News | Examiner.com”
http://www.examiner.com/a...

Publication: DVICE
Title: “Looking at cute baby animals helps you work harder | DVICE”
http://dvice.com/archives...

Publication: The Japan Daily Press
Title: “Need to concentrate? Cute is the solution - The Japan Daily Press”
http://japandailypress.co...

Publication: Truth Dive
Title: “Watching kitten videos at office may help boost work performance | TruthDiveTruthDive”
http://truthdive.com/2012...

Publication: The West Australian
Title: “Cute animal pictures are officially good for you - The West Australian”
http://au.news.yahoo.com/...

Publication: InventorSpot
Title: “The Effects Of 'Cute' On Human Behavior And Performance”
http://inventorspot.com/a...

Publication: Huffington Post UK
Title: “40 Pictures Of Cute Animals To Help You Concentrate”
http://www.huffingtonpost...

Publication: Counsel & Heal
Title: “Looking at 'Cute' Things Improves Concentration: Study : Health : Counsel & Heal”
http://www.counselheal.co...

Publication: redOrbit
Title: “Puppies May Improve Concentration - Health News - redOrbit”
http://www.redorbit.com/n...

Publication: Glamour
Title: “Ooh, Quick! Looking at These Cute Puppies and Kittens May Actually Make You Better at Your Job : Vitamin G: Health & Fitness: glamour.com”
http://www.glamour.com/he...

Publication: Blisstree
Title: “Monday Cute Gallery, Because Cute Animals Can Make You A Better Worker”
http://blisstree.com/feel...

Publication: PawNation
Title: “Study Finds Looking at Photos of Cute Animals Improves Focus - PawNation”
http://www.pawnation.com/...

Publication: TNT Magazine
Title: “Cute animals may boost office productivity says study - TNT Magazine”
http://www.tntmagazine.co...

Publication: InTheCapital
Title: “Study: Watch Cute Animal Videos to Make You a Better Student | InTheCapital”
http://inthecapital.com/2...

Publication: Here is the City
Title: “Puppies Make You More Productive”
http://hereisthecity.com/...

Publication: Gawker
Title: “Japanese Study Claims Viewing Photos of Cute Animals at Work May Boost Productivity”
http://gawker.com/5947904...

Publication: SmartPlanet
Title: “Looking at cute animal photos makes you mentally sharp | SmartPlanet”
http://www.smartplanet.co...

Publication: Mashable
Title: “Cute Images Make Us 44% Sharper [STUDY]”
http://mashable.com/2012/...

Publication: Asia One News
Title: “Cute animal pictures enhance concentration at work: Study”
http://www.asiaone.com/Ne...

Publication: Newstalk ZB
Title: “Looking at cute pictures can help concentration (+photos) - Latest International News - Keep up with Newstalk ZB”
http://www.newstalkzb.co....

Publication: Everyday Health
Title: “Cute Alert! Puppies, Kittens, and Babies Help You Focus - Healthy Living - Everyday Health”
http://www.everydayhealth...

Publication: Business Standard
Title: “Looking at pictures of baby animals can improve concentration | Business Standard”
http://www.business-stand...

Publication: The New Zealand Herald
Title: “Aww! Cute animals may help concentration - Life & Style - NZ Herald News”
http://www.nzherald.co.nz...

Publication: The Times of India
Title: “Why people in office should watch kitten videos - The Times of India”
http://timesofindia.india...

Publication: CBS News
Title: “Baby animal pictures may boost focus at work - CBS News”
http://www.cbsnews.com/83...

Publication: Chron.com
Title: “Study: Cute animal photos improve concentration | Hot Topics | a Chron.com blog”
http://blog.chron.com/hot...

Publication: CNET
Title: “Sweet LOLcats! Puppies and kittens can boost productivity? | Crave - CNET”
http://news.cnet.com/8301...

Publication: The Washington Post Wonkblog
Title: “Want to increase your productivity? Study says: Look at this adorable kitten.”
http://www.washingtonpost...

Publication: Forbes
Title: “Want To Be More Focused? Look At Pictures Of Cute Baby Animals - Forbes”
http://www.forbes.com/sit...

Publication: Wall Street Journal Japan Real Time
Title: “Study Shows Power of Cute Improves Concentration - Japan Real Time - WSJ”
http://blogs.wsj.com/japa...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff

RE: Media Coverage of This Article

PLoS_ONE_Group replied to PLoS_ONE_Group on 12 Oct 2012 at 23:02 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: The Independent
Title: “It's Friday - need some help concentrating at work? Have a look at this picture... - Health News - Health & Families - The Independent”
http://www.independent.co...

Publication: The Omega
Title: “International Intonation: Oct. 10, 2012 « The Omega”
http://theomega.ca/2012/1...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff

RE: RE: Media Coverage of This Article

PLoS_ONE_Group replied to PLoS_ONE_Group on 19 Oct 2012 at 21:06 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: Times LIVE
Title: “Cute makes you careful: study - Times LIVE”
http://www.timeslive.co.z...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff

RE: RE: RE: Media Coverage of This Article

PLoS_ONE_Group replied to PLoS_ONE_Group on 02 Mar 2013 at 00:32 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: Huffington Post
Title: “Vanessa Van Edwards: Operation Puppy: Can Pictures of Puppies Help You Learn?”
http://www.huffingtonpost...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff

RE: RE: RE: RE: Media Coverage of This Article

PLoS_ONE_Group replied to PLoS_ONE_Group on 22 Apr 2013 at 16:09 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: EveryONE-PLOS-ONE-Community-Blog
Title: “Attention All Procrastinators: There's Research to Help! | EveryONE”
http://blogs.plos.org/eve...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff

RE: Media Coverage of This Article

PLoS_ONE_Group replied to PLoS_ONE_Group on 12 Jul 2013 at 17:21 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: Washington Post
Title: “Want to increase your productivity? Study says: Look at this adorable kitten.”
http://www.washingtonpost...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff