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Research Article

When Less Is More: Evolutionary Origins of the Affect Heuristic

  • Jerald D. Kralik mail,

    Jerald.D.Kralik@Dartmouth.edu

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Eric R. Xu,

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Emily J. Knight,

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

    X
  • Sara A. Khan,

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • William J. Levine

    Affiliation: Department of Psychological and Brain Sciences, Dartmouth College, Hanover, New Hampshire

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  • Published: October 03, 2012
  • DOI: 10.1371/journal.pone.0046240

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Media Coverage of This Article

Posted by PLoS_ONE_Group on 05 Oct 2012 at 20:06 GMT

The following article represents some of the media coverage that has occurred for this paper:

Publication: EurekAlert
Title: “Less is more when choosing between groups of assorted items”
http://www.eurekalert.org...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLOS ONE Staff