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Colorists take note!

Posted by Thos on 15 May 2008 at 14:20 GMT

Although humans may not respond like the mantis shrimp to ultraviolet, infrared and light polarization of pigments and dyes, there must nevertheless be a characteristic range of ultraviolet, infrared and light polarization peformance that drives human preference for colors (such as Benjamin Moore's 'most popular' paint range).

Take us someplace we have not been before! (Or not in a very long time).