Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Simone Kühn; Jürgen Gallinat

doi:10.1371/journal.pone.0061569

Loading metrics

Open Access

Peer-reviewed

Research Article

Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Simone Kühn ,

* E-mail: kuehn@mpib-berlin.mpg.de

Affiliations Clinic for Psychiatry and Psychotherapy, St. Hedwig-Krankenhaus, Charité University Medicine, Berlin, Germany, The Center for Lifespan Psychology, Max Planck Institute for Human Development, Berlin, Germany
⨯
Jürgen Gallinat

Affiliation Clinic for Psychiatry and Psychotherapy, St. Hedwig-Krankenhaus, Charité University Medicine, Berlin, Germany
⨯

Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Simone Kühn,
Jürgen Gallinat

Published: April 24, 2013
https://doi.org/10.1371/journal.pone.0061569

Reader Comments

Post a new comment on this article

Media Coverage of this Article

Posted by PLOS_ONE_Group on 14 Jun 2013 at 23:26 GMT

The following articles represent some of the media coverage that has occurred for this paper:

Publication: Pacific Standard
Title: “Why We Prefer Brand Name Products Like Pepsi to the Generic Ones”
http://www.psmag.com/blog...

Publication: The Consumerist
Title: “Is Brand Perception Tricking Our Brains Into Not Thinking About What We’re Tasting?”
http://consumerist.com/20...

If you see any additional coverage of this paper in the press or blogosphere, please reply to this thread and add the link to the article.

Competing interests declared: PLoS ONE Staff

Subject Areas
?

For more information about PLOS Subject Areas, click here.
We want your feedback. Do these Subject Areas make sense for this article? Click the target next to the incorrect Subject Area and let us know. Thanks for your help!

Neostriatum
Is the Subject Area "Neostriatum" applicable to this article?

Thanks for your feedback.
Taste
Is the Subject Area "Taste" applicable to this article?

Thanks for your feedback.
Beverages
Is the Subject Area "Beverages" applicable to this article?

Thanks for your feedback.
Amygdala
Is the Subject Area "Amygdala" applicable to this article?

Thanks for your feedback.
Functional magnetic resonance imaging
Is the Subject Area "Functional magnetic resonance imaging" applicable to this article?

Thanks for your feedback.
Decision making
Is the Subject Area "Decision making" applicable to this article?

Thanks for your feedback.
Gustatory system
Is the Subject Area "Gustatory system" applicable to this article?

Thanks for your feedback.
Sensory cues
Is the Subject Area "Sensory cues" applicable to this article?

Thanks for your feedback.

Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain

Reader Comments

Post Your Discussion Comment

Why should this posting be reviewed?

Thank You!

Media Coverage of this Article

Posted by PLOS_ONE_Group on 14 Jun 2013 at 23:26 GMT